Last Session online : H2H approach

Session 5 : Strikingly

See below the site we created according to the new Gen C trends

http://site152840-9983-780.strikingly.com/

Creating this website, we choosed to include a more visual content, such as pictures, videos, or usefull links. We put the emphasis on main informations and we design the site based on what Gen C would like to see. According to its trend, we only focused on slogan and key words.


Regarding all the elements above, the site shoud suits Gen C site concepts, which are


visual, less content, easy to navigate, clear and uncluttered.

Session 4 : New Media

Basically, the media influence how you are using the world wide web ! 

The websites you visit and the networks you use colour the information you receive. It matters both when you look for information and entertainment. But you can't depend on only one website to decide what Internet experience has to be like. 

However, as the GenC, we are looking for a fast an accurante experience of internet. We do not need to get the whole data, just the main information. We are looking for speed share, that is why we expect from the other site to do the same just like new media sites do it. 

Let's have a look on one of those new media : the website OZY

Rather than compete with other news sites on breaking news, Ozy describes its mission as providing high-quality articles for what it calls the “change generation,” an educated, global group unbounded by age, according to its slogan which is : “Ozy will make you smarter, sooner,” 

More than that, all articles and information are easily shareable with relatives,which is quite interesting regarding the GenC trend.

Session 4 : Art Website Vs Traditional

https://docs.google.com/file/d/0BxIIbHPPCODibE5YRUFxVWpMLTA/edit

Session 1 Online : Plaza Athénée Storytelling

Click to view Plaza Athénée on GLOSSI.COM

Session 1 online : Storytelling

Storytelling

Storytelling is about telling a story to a specific target in order to reach them and catch their attention about a company, a brand a specific product or a service.

It allows the company to improve its marketing. We can find a lot of storytelling with luxury brand.

First of all the company must understand the customer's expectations in order to do that they must make some research. They need to understand who their audience is, but also to understand what they are interested in and what they want.

Companies have to choose a content, which has to attract the audience and adapt it with the right image so that they can imagine themselves to have a grater impact.

A video is also appropriate as it allows the target audience to plunge into the content in a more efficient way.

To conclude story-telling help companies to attract their target audience with the right content with the right tools. Moreover social media is one of the best ways to deliver the story.

Session 3 : Mobile app

Mobile First from cmaionaise

Session 2 : Haiku Deck presentation

app vs. mobile site from cmaionaise

Digital Hospitality Management

Generation C Consumer Behavior 

The Websites (http://www.citizenm.com, http://www.radissonred.com, http://www.wparisopera.com) are appealing to the next generation of travelers because it offers a very dynamic, easy to use platform. The design is attractive. The layout is well organized and answer to the generation needs by being innovative.

These websites offer a new way of organization and communication. It is different from the traditional standard website that we commonly find. We are more willing to search for information and play with the interface. We are more willing to spend a longer time on the website as it offers something "Fun". It is a funny way to discover a new hotel.

Mobile fits in the next generation of travelers as nowadays you have internet on your mobile device and are able to get any information anywhere at any time. For a tactile screen, the use of the website is easier ( just have to scroll done your fingers to get the information)

HOA Hangout on air

solomo presentation