Storytelling
Storytelling
is about telling a story to a specific target in order to reach them and catch
their attention about a company, a brand a specific product or a service.
It allows
the company to improve its marketing. We can find a lot of storytelling with luxury
brand.
First of
all the company must understand the customer's expectations in order to do that
they must make some research. They need to understand who their audience is,
but also to understand what they are interested in and what they want.
Companies
have to choose a content, which has to attract the audience and adapt it with
the right image so that they can imagine themselves to have a grater impact.
A video is
also appropriate as it allows the target audience to plunge into the content in
a more efficient way.
To conclude
story-telling help companies to attract their target audience with the right
content with the right tools. Moreover social media is one of the best ways to
deliver the story.
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